Los Angeles + Austin + Brooklyn + Washington DC

Who We Are

We are a fully integrated public relations and marketing communication agency with a passion for building companies and brands.

We are a diverse group of collaborators – writers, designers, publicists, digital media makers, strategists, photographers – who work closely with our clients to create and execute unique, effective communications programs.

We are storytellers and data-driven problem solvers. We believe in the power and synergy of teamwork.

We are generators of new ideas, innovative strategies and measurable results.

Excellence is not a random event. It is a habit. We are what we repeatedly do.

Scott Busby | President & Founder

Writer | Strategist | Advisor | Advocate

Scott has been an active writer and a leader in the communications field for 30 years. His varied background as vice president at a major PR agency, professional journalist and produced screenwriter – a rare combination among publicists – provides him with unique insight into the business and an extensive network of relationships with which he effectively advocates for his clients.  

He created the Busby Group in 2005 with the expressed purpose of working with business and creative thought leaders – CEOs, authors, technologists, philanthropists, artists and innovators — to define (or redefine) their brands, grow their businesses, build their reputations and impact social change.  

Previously, Scott served as vice president and practice leader at CarryOn Communication in Los Angeles, where he focused on the entertainment industry and tech start-ups. He worked as senior associate for Outdoor Media, Inc., a PR and media consulting firm in Washington, D.C. specializing in environmental and conservation issues. He also worked for the Paul Spindler Company, an L.A.-based agency known for business and investor relations.

As a screenwriter and producer, Scott has been involved with film and television productions all over the world for such companies as Miramax, MGM/UA, Columbia Pictures, Carnival Films (U.K.), ZDF (Germany) and South Pacific Pictures (Australia/New Zealand).  He has four produced films to his credit and has contributed to numerous creative and corporate videos. Best known among his films are Texas Rangers and The Sinking of the Rainbow Warrior.

As a journalist, he has written for many publications over the years: Los Angeles Times, Dallas Morning News, Entertainment Weekly, L.A. Weekly, Los Angeles Magazine, The Washingtonian and Texas Monthly.

Scott grew up in a political family in Austin, Texas, and Washington D.C.  His father, Horace W. Busby, was a long-time advisor and speechwriter to Lyndon B. Johnson. In 2003, three years after his father’s death, Scott found and edited a “lost” manuscript written by his father that chronicled his 20-year relationship with LBJ.  The book, The Thirty First of March, was published to critical acclaim in 2004 by Farrar, Straus & Giroux. It is being republished in 2023 by the University of Texas Press and the Briscoe Center for American History.

Scott received his Bachelor’s Degree in Journalism from the University of Texas at Austin and is a member of the Writers Guild of America, West.

What We Do

Our marketing communication team brings decades of strategic and creative agency experience into play for our clients. We work with start-ups, small and mid-size businesses, corporations, CEOS, entrepreneurs, nonprofits, authors, artists and thought leaders. We tailor our campaigns, programs and services to each individual client’s needs and goals. 

Another core area of strength is content creation – developing, designing, distributing and promoting unique omnichannel branded assets that help generate leads, build trust with target audiences and establish expertise. 

While our home base is Los Angeles, we have colleagues in Brooklyn, Texas, Washington DC and elsewhere around the country to assist with our national, regional and local campaigns. 

Brand Strategy
& Architecture

PR/Media & Influencer

Social Media Marketing
& Rapid Growth

Website Design
& Development

Digital & Print

Photography, Videography
& Content Creation

Graphic, Digital,
& Motion Design

Storytelling, Writing
& Presentations

Reputation Building
& Thought Leadership


"The Busby Group brought our firm into the 21st Century with new and effective branding, website, social marketing and video messaging. Creative Director, Holly Peters, and her team were wonderfully talented and efficient. Scott Busby was responsive, committed and proved to be among the few exceptional strategists that I have known in the PR/Marketing realm. He was subsequently appointed to our Advisory Board. I'm pleased and proud to endorse The Busby Group."
Dennis Duitch
CEO, Duitch Consulting Group
"Scott Busby is a class act. He and his team attached the college market with fervor, like a dog on a bone, way exceeding my expectations. he has a savvy for hitting the local media and college campuses with military precision."
HeathCliff Rothman
President | Founder, FYI-Film Your Issue, Everyone Matters and Shine Your Light
"Thank you Busby Group for all of your support and efforts in raising awareness of our organization and bringing the stories of our amazing kids to light. You are all incredibly talented and I enjoyed our time working together."
Ana Campos
President & CEO, Afterschool All-Stars, LA
"I cannot speak highly enough of The Busby Group. As a new author, I was unknown in the literary world, but Scott Busby and his creative team changed that in a hurry. They wrote superb press releases and produced some amazing videos, got my book reviewed by more than a dozen quality reviewers, super-charged my social media presence, set up key TV and radio appearances, arranged interviews for me with top-tier publications and newspapers, and put together an awesome and successful six-city, West Coast Book Tour. These guys are your secret weapon in the literary world of today."
Brandon Christopher
Author, The Job Pirate
"Working with Scott Busby and all the team members at The Busby Group has made the loathsome task of self-promotion not only palatable, but downright fun. Scott’s expertise is matched only by his grace and ease. He -- along with his cohorts, Holly Peters and Jian Huang – are consummate professionals, never overpromising, while consistently overdelivering."
Carla Malden
Author, My Two and Only, Shine Until Tomorrow and Search Heartache
"The Busby Group did a phenomenal job promoting our niche land development business. They worked tirelessly, and in only one month we were interviewed on the cover of the Los Angeles Business Journal. We are seeing a significant inflow of prospective property leads due to the Busby team’s efforts."
Matt Winefield
MS, MBA, PE Winefield & Associates, Inc.
"The Busby Group has done far more for me than merely getting press releases and plant stories in the trades. In short order they have helped me build a platform from which I can voice ideas and opinions I wish to express more than 'press agents', they have been agents and partners in my career."
John Ridley
Oscar-Winning Screenwriter | Author | Political Commentator

Featured Projects

Let's talk about the possibilities.