Meet the Team
Scott Busby President | Founder
Scott has been an active writer and a leader in the communications field for 30 years. His varied background as vice president at a major PR agency, professional journalist and produced screenwriter – a rare combination among publicists – provides him with unique insight into the business and an extensive network of relationships with which he effectively advocates for his clients.
Prior to creating The Busby Group in 2005, Scott served as vice president and practice leader at CarryOn Communication in Los Angeles, where he focused on the entertainment industry and tech start-ups. He worked as senior associate for Outdoor Media, Inc., a PR and media consulting firm in Washington, D.C. specializing in environmental and conservation issues. He also worked for the Paul Spindler Company, an L.A.-based agency known for business and investor relations.
As a screenwriter and producer, Scott has been involved with film and television productions all over the world for such companies as Miramax, MGM/UA, Columbia Pictures, Carnival Films (U.K.), ZDF (Germany) and South Pacific Pictures (Australia/New Zealand). He has four produced films to his credit and has contributed to numerous industrial and corporate videos.
As a journalist, he has written for many publications over the years: Los Angeles Times, Dallas Morning News, Entertainment Weekly, L.A. Weekly, Los Angeles Magazine, The Washingtonian and Texas Monthly.
Scott grew up in a political family in Austin, Texas, and Washington D.C. His father, Horace W. Busby, was a long-time advisor and speechwriter to Lyndon B. Johnson. In 2003, three years after his father’s death, Scott found and edited a “lost” manuscript written by his father that chronicled his 20-year relationship with LBJ. The book, The Thirty First of March, was published to critical acclaim in 2004 by Farrar, Straus & Giroux.
Scott has long been involved in the non-profit world. Until recently, he was a proactive board member of The Partnership Scholars, California’s most successful pre-college mentoring program for disadvantaged students. He received his Bachelor’s Degree in Journalism from the University of Texas at Austin and is a member of the Writers Guild of America, West.
Parinaz Farzin Senior Accounts Manager
Parinaz is a marketing specialist with extensive public relations experience. She creates and executes integrated marketing communications strategies, encompassing PR, digital marketing and paid media for clients. She also counsel’s clients on brand building and development to improve external awareness and visibility.
She has deep experience across the entertainment, digital media, lifestyle and technology spaces overseeing consumer/corporate communications efforts, new product launches, national campaigns, media events and crisis management. She also has extensive media relations experience, securing positive coverage and pre-briefings with top outlets such as Billboard, The Los Angeles Times and Forbes.
Parinaz has previously worked at top agencies including Rogers & Cowan, Golin and Edelman. She is fluent in Spanish and received her B.A. in International Affairs and Latin American & Hemispheric Studies from the George Washington University.
Holly Peters Creative Director
Holly Peters has guided, created, and directed more than a 100 projects as a Creative Director and Graphic Designer for print and web media. She has an almost supernatural skill in helping people realize their vision, most of the time by convincing them that her vision is empirically better.
At The Busby Group, Holly has had her hands in everything from advertising and design to social networking exposure and brand strategies. She can help foster almost any identity across a wide array of platforms with the variety of tools under her belt. Plus, you never know when you need someone with a certification in hostage negotiation.
Kelly Vogt Campbell Senior Accounts Consultant
Kelly is a PR professional who has helped bring her clients regional, national and international media exposure for more than 15 years. With a passion for storytelling and an understanding of the media landscape honed by a lifetime of voracious reading, Kelly delivers smart, strategic results for clients in a range of industries, from technology and advertising to lifestyle products and hospitality, from architecture and entertainment to authors and artists.
Kelly started her PR career at global communications giant Burson-Marsteller, followed by special projects for the Music Center of LA County. After three years as the PR Manager at the St. Regis Los Angeles Hotel & Spa, she moved onto the agency side and has represented dozens of companies, entrepreneurs and special events. She has been happily associated with The Busby Group for more than eight years, where she handles everything we throw at her and is generally adored.
Julie Fusella Senior Accounts Manager
Julie has spent most of her career in broadcasting as an on-camera reporter, host and producer, working for such shows as “Good Morning America,” “Inside Edition” and “E! Entertainment Television.” In public relations, she worked for agencies such as Porter Novelli and Bender/Helper Impact, managing accounts for Hollywood film studios, music industry clients, interactive game manufacturers, high-end consumer producers, technology companies and healthcare/pharmaceutical firms.
Julie’s public relations clients and products have been featured on numerous network and cable TV programs as well as in print publications like the the New York Times, Wall Street Journal, Los Angeles Times, People, Time, Newsweek, US News & World Report, Forbes and Associated Press, among many other media outlets. She also happens to be an expert media trainer, which might explain why everyone who talks to her immediately starts preening in front of a mirror, mumbling something about “I’m ready for my close-up, Mister Spielberg.”
Vince Robbins Social Media Ninja
Vince Robbins is a 21st century marketer with a multi-pointed ninja star. In his 5+ years with The Busby Group he has leveraged a unique vision for design, adept familiarity with social media trends, and a creative approach to conceptual marketing strategy to launch and maintain campaigns across the spectrum. His ninja star was formally sharpened at the University of Southern California’s Marshall School of Business with a B.S. in Marketing & Advertising, but his arsenal has expanded through his extensive professional experience in graphic design, film & event production, content writing, and brand management.
Jian Huang Account Manger | Project Coordinator
Jian Huang has more than a decade of experience working in public relations and marketing with government and nonprofits, including Homeboy Industries, LA County Arts Commission, LA Conservation Corps, LACMA, and many other organizations with long names. A graduate from the University of Southern California, Jian managed to receive a B.A. in Art History and Communications without ever going to a USC football game.
Her heroes include such notable literary figures as Woody Allen, George Lopez, and Chris Rock. In her free time, Jian likes to play tennis and write her memoir in coffee shops around town, accompanied by her two-year-old falcon, Buck Owen, who has been trained to steal croissants. She also happens to have won a 2016 PEN Center USA Emerging Voices Fellowship in creative non-fiction.
Julie Esposito Publicist | Researcher
After growing up in Connecticut, Julie ventured to Tucson, Arizona, where she graduated from The University of Arizona with a Bachelor of Arts degree in Communication and a minor in Business Administration. Julie moved to Los Angeles to enjoy the beach and unlimited career opportunities. She worked in the hospitality industry at Starwood’s W Hotel in Hollywood, where she honed her charming/disarming client relations and phone skills. Julie does a wide variety of things at The Busby Group, including media research and relations, speakers bureau outreach, social media and marketing, event coordination and helping out with general office needs. She has risen quickly through the ranks to become Executive VP of UberEats deliveries.
Hugh Hamilton Photography | Videography
Hugh Hamilton is an award-winning photographer/videographer with more than 20 years of experience. He is our Man from Down Under, dividing his time between his native Australia and the U.S. His commercial photography clients have included Qantas, The New York Times, Wonderbra, Rolling Stone and Marie Claire. He has also done major work for The Australian Ballet, The Sydney Dance Company and The Sydney Writer’s Festival and videography for NPR, UCLA and many other corporate and non-profit clients. His favorite expression: Let’s beer, mate.