W Hotel Washington D.C.
What We Did:
Communication Strategy, Brand Architecture, Website Development, Photography, Public & Media Relations, Graphic Design, Reputation Building
Dianna Wong, internationally renowned architect and interior designer of luxury hotels and resorts, engaged The Busby Group to create a campaign around the opening of the W Hotel in Washington D.C., two blocks from the White House. She wanted to bring attention to her unique creative process and to her elegant, fanciful interior designs that strike a delicate balance between “history and fashion, restraint and sensuality.”
The Busby Group started by completely revamping Dianna’s website and securing new photography, using the opportunity to revitalize and refine her brand. Then we launched a national and international outreach campaign to mainstream, architectural, interior design, travel, hospitality, luxury & lifestyle and women’s media. Our team leveraged Dianna’s existing portfolio of award-winning architectural and interior design projects and further established her as a thought leader in this area.
Our efforts generated more than two million impressions and 25 significant articles, profiles and Q&As in major national newspapers, architectural and interior design glossy and trade magazines as well as substantial pick-up in the Chinese media. Included in the round-up were The Wall Street Journal, The Washington Post, Philadelphia Inquirer, Harper’s Bazaar, American Centurion, Robb Report, Contract, Hinge, Hotel Design, Hospitality Design, Workbook and Ming Pao Daily News.